At 40 years old this fall, the VMEbus standard’s longevity can be traced to its inventors, VME product designers, VITA Standards Organization members, military systems users, and also to the creativity and marketing acumen of a rock and roll aficionado named Marty Simon. Marty – founder of The Simon Group, member of the VITA Hall of Fame, early proponent of VME, my friend, and the most positive person I’ve ever come across – passed away in September at the age of 77 from complications from ALS.